About the brand
What is Yoosteel?
Yoosteel is a jewelry brand for pieces you wear every day and stack without thinking about it: letters, layers and pearls in gold and silver tones.
Jewelry that works as a set
We started in 2020 with initial necklaces, and the initial is still the piece most of our pages lead to. A letter on its own raises a question, what goes next to it, and the range filled in from there, with chains and charms at lengths that leave room for a letter, pearls for the days a letter is too much, and bracelets for the wrist that goes with it.
That is why every piece page names its chain length, the extender, the base metal and the plating. With those four numbers you can buy a second necklace that hangs two inches below the first, instead of guessing and sending one back.
What our pieces are made of
Most of the range is 14K gold plating over brass, copper or stainless steel, with silver and white gold plated finishes on many styles. One initial necklace is 925 sterling silver under a white gold plating. The pieces for men and boys are stainless steel.
Plating is how a necklace with a gold color costs what a lunch costs, and it comes with a condition: it wears where it rubs. We say so on every page, and our gold plated jewelry guide explains the terms the Federal Trade Commission sets for plated and sterling jewelry.
What plating means for you
A gold plated necklace is a thin layer of gold over brass, copper or steel. That layer thins first where the piece rubs, so the clasp and the links that sit against a collar show wear before the pendant does. Should a chain leave your neck red or itchy, stop wearing it; our care guide lists what dermatologists say to do next.
How to buy
Every shopping button opens the piece at our retail partner, where you choose the letter, length or finish and pay. Prices on this site come from our last catalog update, and how we update prices explains how often that happens.
If you are new here, start with the initial necklaces or the necklace stacks, the two shelves the people behind Yoosteel is best known for.
What is Yoosteel?
Yoosteel is a jewelry brand that makes everyday pieces in gold and silver tones: initial and layered necklaces, pearls, charms, bracelet stacks, stud sets, and steel pieces for men and boys.
How long has Yoosteel been around?
Since 2020, which makes 6 years of initial necklaces, stacks and pearls.
What does Yoosteel jewelry cost?
Most pieces cost between ten and twenty dollars. That price is possible because the metal is plated, not solid gold.
Where can you buy Yoosteel?
Through the shopping buttons on this site, which open each piece at our retail partner.